Privacy Policy

1. Introduction

Azelle is an Australian women's clothing brand based in Victoria, Australia. We are committed to protecting your personal information and your right to privacy.

This Privacy Policy explains what information we collect, why we collect it, how we use it, and your rights in relation to it. It applies to all information collected through our website azelle.com.au and any related communications.

By using our website or placing an order with us, you agree to the terms of this Privacy Policy.

2. Who We Are

3. What Information We Collect

Information you give us

When you place an order or sign up to our newsletter, we may collect:

• Your full name
• Email address
• Shipping address
• Phone number (if provided)
• Payment information — processed securely by Stripe, never stored by Azelle

Information collected automatically

When you visit our website, we may automatically collect:

• Your IP address and approximate location
• Browser type and device information
• Pages visited and time spent on each page
• How you arrived at our website (e.g. social media, search engine)

This information is collected using cookies and analytics tools including Google Analytics and Vercel Analytics. It helps us understand how people use our website and improve the experience.

4. How We Use Your Information

We use your personal information to:

• Process and fulfil your orders
• Send you order confirmation and shipping updates
• Respond to your enquiries and customer service requests
• Send you marketing emails if you have signed up to our newsletter
• Improve our website, products, and customer experience
• Comply with our legal obligations under Australian law

We will never sell your personal information to third parties. We do not display advertising and we do not allow advertisers to access your data.

5. Cookies

Our website uses cookies — small text files stored on your device — to help the site function and to understand how visitors use it.

Essential cookies

Required for the website to function. These include your shopping cart contents and session information. You cannot opt out of these without breaking core site features.

Analytics cookies

Used by Google Analytics and Vercel Analytics to collect anonymised data about how you use our site. You can opt out by adjusting your browser settings or using a browser extension such as the Google Analytics Opt-out Add-on.

6. Data Storage and Security

Your data is stored securely using Supabase, a cloud database provider with industry-standard encryption and access controls. Only authorised Azelle personnel can access your order information.

All data transferred between your browser and our website is encrypted using HTTPS. Payment data is handled entirely by Stripe and is never stored on our servers.

While we take reasonable steps to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

7. International Data Transfers

Some of our third-party service providers (including Stripe, Klaviyo, and Resend) store and process data outside of Australia, including in the United States. By using our website, you consent to your information being transferred to and processed in these countries.

We only use providers that maintain appropriate data protection standards consistent with Australian Privacy Principles.

8. How Long We Keep Your Information

• Order records: kept for 7 years as required by Australian tax law
• Email marketing list: until you unsubscribe
• Website analytics data: up to 26 months (Google Analytics default)
• Customer enquiry emails: up to 2 years

When data is no longer needed we delete it securely or anonymise it so it can no longer be linked back to you.

9. Your Rights

Under the Australian Privacy Act 1988 and the Australian Privacy Principles, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or outdated information
• Request deletion of your personal information (subject to legal obligations)
• Opt out of marketing emails at any time using the unsubscribe link
• Make a complaint if you believe we have mishandled your information

To exercise any of these rights, email us at azellecustomercare@gmail.com. We will respond within 30 days.

10. Children's Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with their information, please contact us and we will delete it.

11. Links to Other Websites

Our website may contain links to third-party websites including our social media accounts. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the effective date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after any changes constitutes your acceptance of the updated policy.